Interactive influence lab · beta methodology

FROM INFLUENCE
TO IMPACT.

Assess your influence across six dimensions. Choose a commercial or professional outcome. Generate a practical 90-day execution plan, with tasks, channels, leading KPIs and outcome KPIs.

Calculate my I³ score ↓Build a 90-day plan ↓

01 / Diagnostic

iTOwow Index (I³)

Rate your current position from 0 (no evidence) to 5 (strong, verifiable evidence). This is a directional self-assessment, not a validated psychometric or industry benchmark.

Your baseline

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Complete the six inputs to calculate your score.

Evidence matters more than vanity metrics. Use links, proof and stakeholder relevance when rating.

02 / Outcome design

Build your influence activation plan

Primary outcomePrimary audienceWeekly capacityCurrent stage

What you get

Strategy → activities → measurement

Every recommended task identifies the channel, cadence, expected deliverable, leading KPI and outcome KPI. Targets are planning assumptions, not guaranteed results.

Days · establish

Days · activate

Days · optimize

Index dimensions

Channel KPI scorecard

Channel	Activity	Leading KPI	Outcome KPI	Cadence

Track baseline, target, actual, owner and evidence link weekly. A completed activity is not the same as an achieved outcome. Count only qualified meetings, genuine invitations and consent-based relationships.

03 / Conversion

Turn the plan into an engagement.

Self-directed

Use the generated plan and downloadable KPI tracker. Review progress weekly and rescore I³ monthly.

Return to planner

Agency-supported

Get an outcome-led strategy, editorial production, channel execution, introductions and monthly evidence reviews.

Request a strategy call →

FROM INFLUENCETO IMPACT.